SRO Technology
CONTENT AND PODCAST
SRO Technology is a highly specialised, Australian-based industrial leader with a complex global customer base. When the company acquired a major international product line from a well-known global brand, they faced a critical communications challenge: guiding their Board through the transition while simultaneously building deep brand equity and trust across a diverse network of new global customers and distributors. SRO didn't just want a standard corporate announcement; they wanted a strategic partner to help them completely redefine how they engaged and communicated with their industry.
PODCAST & DIGITAL ECOSYSTEM
To truly engage their highly specific audience and stand out globally, LCC Group expanded their communications into a distinct, integrated digital ecosystem. We conceptualised and co-produced the first five episodes of Measure Up with SRO - the world’s first measurement industry podcast (with Season 3 now in development).
LCC and the SRO team, backed by a leading podcast producer, executed within just a few short weeks, demonstrating LCC's ability to use rapid, high-quality digital storytelling to authentically connect with target demographics. Beyond the podcast, LCC manage SROs' always-on content strategy and provides rigorous content governance across its three businesses - ensuring their year-round digital and social footprint remains accurate, engaging, and continuously optimised.
Streaming on Apple, Spotify, Google, and YouTube, the Measure Up with SRO podcast serves as the anchor for a broader, data-led campaign amplified across targeted online, email, and social media channels.
SERVICES
+ Digital campaign and social media strategy
+ Strategic communications
+ Podcast production, digital storytelling and content creation
+ Content governance and optimisation
+ Website content, SEO and maintenance
+ Sales and marketing support