Currumbin RSL

STRATEGIC COMMUNICATIONS

Currumbin RSL has been a cornerstone of the Southern Gold Coast community since 1947 – not just as a hospitality venue, but as a purpose-driven organisation with heart. With the Memorial Club, Sub-Branch and Veteran Support Centre closely connected, Currumbin RSL wanted to tell its story with greater consistency and meaning, better showcasing its truly positive social impact.

LCC Group led the development of a strategic communications framework to support Currumbin RSL’s core entities - the Memorial Club and Sub-Branch - as well as their Boards. Through in-depth insights, research, and analysis of the entire communications network, the result was a robust, clear roadmap that speaks to and connects with each entity's audiences at every interaction. 

Cutting through the noise with clear, compelling key messages that resonate, the strategic frameworks brought the Memorial Club and Sub-Branch daily communication into sharper focus - telling Currumbin RSL’s story in a way that is deeply human and memorable.

INSIGHT

SERVICES

+ Channel audit

+ Data and performance analysis

+ Stakeholder insights

+ Messaging framework

+ Key messages 

+ Strategic communications 

+ Campaign roadmap

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+ OUR WORK

  • “Working with LCC Group through this transformational process was enjoyable and insightful - they helped us think outside our sphere in terms of how we communicate our core purpose and our strategic direction to our various stakeholders. When we presented the final strategic frameworks to our Boards, they were very well received.”

    – Daragh Murphy, CEO

  • “Our team is genuinely thrilled with how this project came together with LCC Group, very much thanks to the effort and creativity LCC’s senior team brought. It’s been an absolute pleasure working with them throughout the project - we're looking forward to rolling out all the initiatives!”

    – Marc Thompson, Marketing Manager