Aerohart
BRAND
Aeroheart, founded by pilot Yolande Woods, needed a brand that combined aviation gear's functionality with high-end style, particularly for female pilots and travellers. They came to us to help develop a product range that blended practicality with high-end design sophistication, addressing a gap in the market for stylish yet functional aviation gear.
INSIGHT
We collaborated closely with Yolande to develop a brand identity inspired by her love for natural, earthy tones, soft textures, and timeless elegance. Drawing on materials like tan leather, linen, and tweed, we designed shirts with deeper pockets and created sleek accessories in navy and matte gold finishes. The Aeroheart name was chosen as a nod to Amelia Earhart, and we used a capitalised, elegant typeface for a refined brand presence. The outcome was a successful brand and product launch, positioning Aeroheart as a premium, go-to brand for pilots and travellers seeking both style and functionality.
SERVICES
+ Market research
+ Brand identity
+ Brand design
+ Key messaging
+ Content creation
+ Copywriting
