7-ELEVEN
CAMPAIGN
7-Eleven Australia’s My 7-Eleven loyalty program is a key driver of customer engagement and brand loyalty. LCC Group has supported 7-Eleven since 2022 to consistently develop and deliver 10-15 email marketing campaigns per month, along with corresponding push notifications, SMS offers and social media posts. These campaigns are designed to communicate exclusive offers, promotions, and personalised rewards to My 7-Eleven members, ensuring a seamless and engaging customer experience.
INSIGHT
Given the fast-paced nature of retail marketing, 7-Eleven requires rapid turnaround times for loyalty campaigns. Our LCC Group workflows are purposefully-designed to manage high-volume, time-sensitive projects while maintaining exceptional creative and strategic execution.
Additionally, creative consistency is essential, ensuring that all copywriting and design elements align with 7-Eleven’s brand guidelines while remaining engaging and conversion-driven.
SERVICES
+ Copywriting
+ Creative direction
+ Concept development
+ Design and animation
+ Strategic consulting
+ Project management
OUR APPROACH
+ COLLABORATIVE BRIEFING PROCESS
Weekly collaboration with the 7-Eleven loyalty squad to understand campaign objectives, audience segmentation, and key messaging.
+ CREATIVE OWNERSHIP
LCC Group owns the creative development process for each loyalty campaign, crafting compelling copy and email layouts that reflect the master 7-Eleven brand, while at the same time giving loyalty its own adjacent voice and identity.
+ EFFICIENT REVIEW AND APPROVAL CYCLES
Facilitating a structured feedback loop through a centralised project management system to ensure timely revisions and stakeholder approvals.
+ SEAMLESS EXECUTION
Coordinating the final campaign deployment, ensuring accuracy in messaging, personalisation, and deliverability.
By providing rapid, high-quality creative and strategic support, we have helped 7-Eleven effectively engage its loyalty program members and drive app growth, increasing app scan rates from 10% to 20% within 12 months.
Our expertise in crafting compelling eDM campaigns, combined with our ability to work under tight deadlines and produce creative content at scale, makes us a trusted partner in delivering results-driven marketing communications.
